BY VALERIE HAWLEY
SPEECH SOLUTIONS STRATEGY
BUILDING CONNECTED GROWTH STRATEGY
Developed a comprehensive strategic growth plan that aligned audience research, referral development, digital engagement, operational workflows, and communications strategy to support sustainable client growth and stronger community visibility.
57%
INCREASE IN WEBSITE FORM SUBMISSIONS
56%
INCREASE IN CLIENT APPOINTMENTS
24%
INCREASE IN NET INCOME
THE CHALLENGE
Speech Solutions initially sought support for social media strategy, but discovery conversations revealed a broader organizational challenge. The need was not simply increasing content output — it was building a more connected strategy capable of supporting long-term client growth, stronger referrals, increased visibility, and improved operational alignment.
The organization needed a clearer framework to better connect marketing, referral development, digital experience, communications, and client conversion efforts while supporting continued expansion across services and audiences.
At the same time, the practice faced growing competition, increasing demand for specialized services, evolving client expectations, and opportunities to strengthen community awareness throughout the region.
The goal became creating a scalable growth strategy that aligned marketing and operations around measurable organizational outcomes rather than isolated tactics.
RESEARCH, MARKET POSITIONING & ORGANIZATIONAL ASSESSMENT
The strategy process began with research designed to better understand audience behaviors, referral patterns, market opportunities, operational barriers, and decision-making behaviors impacting growth.
Research focused on:
Audience segmentation and client decision-making
Referral ecosystem analysis
Competitive positioning
Market opportunities and demand
Website and SEO performance
Inquiry and conversion pathways
Operational workflow alignment
The findings identified opportunities to strengthen brand clarity, improve digital visibility, enhance referral engagement, and create a more connected client acquisition strategy.
DEVELOPING AN INTEGRATED CLIENT ACQUISITION STRATEGY
Rather than approaching growth through disconnected marketing tactics, the strategy established a unified framework designed to align marketing, operations, client experience, staffing, and long-term sustainability.
Three strategic pillars were created to guide decision-making, prioritize initiatives, and connect day-to-day execution with broader organizational goals.
To support implementation, a measurable client acquisition funnel was developed to map the full journey from awareness and inquiry through evaluation, scheduling, attendance, retention, and referrals.
This framework created visibility into growth barriers, conversion opportunities, scheduling capacity, and operational needs while connecting marketing performance directly to organizational outcomes.
Revenue Goal (increase by 75%)
$630,000
Inquiries per month
65-75
Maintain monthly conversion from inquiry to new client of
60%
Reduce clinician cancellations to
3%
Reduce client cancellations to
10%
Maintain staffing to support a weekly appointment volume of
216
Services and programs
EXPAND & INCREASE
REDEFINING BRAND POSITIONING & CLIENT COMMUNICATION
The strategy also redefined the organization’s messaging and positioning around expertise, trust, family-centered care, and accessible communication.
Website content, referral materials, educational resources, and client communications were redesigned to create a more approachable, supportive, and user-centered experience that helped families and adults feel informed and confident before seeking care.
Educational milestone pages, referral resources, and simplified service messaging were developed to better support individuals researching therapy services and navigating the care process for the first time.
Results
Following development of the strategic roadmap, the partnership expanded into ongoing marketing, communications, and growth support to help implement and refine key initiatives.
Work continues across digital strategy, referral engagement, communications, content development, and performance tracking to support continued growth and long-term sustainability.
Improved
Digital Visibility and Inquiry Pathways
