PORTFOLIO HIGHLIGHTS
Let’s Succeed Together
As a strategic planner, integrated multi-channel marketer and brand strategist, I thrive on understanding the big picture while meticulously attending to the details necessary for achieving long-term goals. My approach is inquisitive and results-driven, always seeking to uncover the deeper insights that inform successful strategies.
Strategic Planning
I believe in upholding the vision, mission, and values as guiding principles that inspire teams and align stakeholders. Throughout my career, I have had the honor of leading these efforts for various organizations.
Marketing
I am a detail-oriented marketer who excels at crafting strategic plans to achieve long-term goals. I thrive on uncovering insights, using data to create innovative strategies that deliver the right message at the right time. By defining success metrics, I ensure effectiveness, optimize tactics, and justify investments.
Branding
I have had the opportunity to help create entirely new brands and products, assist in reestablishing and refreshing brands and visual identities, and guide fully established brands in the process of self-reflection to ensure they are still headed in the right direction.
And Everything
In-Between
I embrace involvement in all aspects of an organization, ensuring the brand is consistently represented across every touchpoint. From creating campaigns to shaping environments, I align strategies with goals through research, data analysis, and continuous adjustments. This hands-on approach equips me to provide leaders with valuable insights and drive long-term success.
Events
Events play a vital role in driving recruitment, fundraising, distributing key information, and building community, all of which contribute to measurable growth in each area. From large conferences to exclusive invite-only gatherings, I’ve successfully planned and executed events from start to finish, ensuring they deliver meaningful impact. By creating engaging experiences, events can attract new recruits, generate donations, and strengthen relationships, resulting in increased participation, funding, and overall engagement across the board.
Exceeding Goals
With a strong belief that data is fundamental to all aspects of creation and implementation, I utilize analytics to drive decision-making and measure success. This data-driven mindset ensures that every strategy I develop is backed by solid evidence and tailored to meet specific objectives.
Secured $110,000
marketing budget for student recruitment and aided in securing a $5M academic unit budget through facilitating and designing the budget presentation for the Dean
up to 33%
increases in student enrollment through creation of an integrated multi-channel marketing plan that exceeded objectives at each stage of the funnel and included digital ads, email and social campaigns, events, website development, and more
2,000+
attendees at events where I led the planning, meticulously managing every detail—logistics, speaker and vendor coordination, and on-site execution—to ensure a seamless experience. During COVID, I successfully transitioned in-person events to online formats, enhancing accessibility and maintaining engagement
What are people saying
“With a remarkable blend of creativity and strategic vision, Valerie consistently sees the big picture while crafting clear, actionable paths to exceed objectives. She excels at drilling down into the details, ensuring that every aspect is meticulously planned and executed. Her ability to unite all necessary teams and develop creative plans that are both beautifully designed and highly effective makes her an invaluable asset in reaching and engaging the target audience with precision and impact.”
Michelle Mohr Carney,
School of Social Welfare Dean
Founding Vice Provost for Jayhawk Global
University of Kansas
“Valerie develops comprehensive strategies that align with organizational priorities and effectively addresses challenges. She brings fresh perspectives and creative solutions to our team, fostering innovation and improving processes. Valerie is trustworthy, professional, and a joy to be around!”
Laura Diede,
Director
Center for Online and Distance Learning
University of Kansas
“Valerie is the type of teammate every organization needs—she’s not only incredibly talented but also goes above and beyond to ensure the success of any project. Her innovative ideas, precise attention to detail, and creative solutions consistently elevate the team’s work to the next level. Valerie has a unique ability to break down complex challenges and develop strategies that are both practical and visionary. She brings out the best in those around her, contributing far more than her role might demand. Her work is always of the highest quality, and her dedication to excellence is unmatched.”
Amy Mendenhall,
Vice Provost for Faculty Affairs
University of Kansas
Strategies4U
by Valerie Hawley